Marketing Unplugged - Spotting the Elephants in the Room
Author:
Publisher:
CinnamonTeal Design and Publishing
Pub. Date:
2016
Language:
English
Description
Marketing Unplugged is a toolkit of new techniques that you should use to come up with your marketing strategy. This book speaks of experts who tell us that it is better to observe behavior than to ask questions in research. This startlingly simple credo has been, forgotten in the excitement of projective techniques and ever more sophisticated data analysis. There are several other ideas that experts have come up with. This book is a combination of some of those ideas into a new narrative titled 'Marketing Unplugged'.
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Contributors:
ISBN:
9789385523519
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Grouping Information
Grouped Work ID | c0f37058-f356-e1cb-e8eb-93f361514439 |
---|---|
Grouping Title | marketing unplugged spotting the elephants in the room |
Grouping Author | suman srivastava |
Grouping Category | book |
Grouping Language | English (eng) |
Last Grouping Update | 2023-11-23 01:40:29AM |
Last Indexed | 2024-04-29 02:12:29AM |
Solr Fields
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author
Srivastava, Suman
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hoopla digital
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Srivastava, Suman
display_description
Marketing Unplugged is a toolkit of new techniques that you should use to come up with your marketing strategy. This book speaks of experts who tell us that it is better to observe behavior than to ask questions in research. This startlingly simple credo has been, forgotten in the excitement of projective techniques and ever more sophisticated data analysis. There are several other ideas that experts have come up with. This book is a combination of some of those ideas into a new narrative titled 'Marketing Unplugged'.
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eBook
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eBook
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c0f37058-f356-e1cb-e8eb-93f361514439
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9789385523519
last_indexed
2024-04-29T08:12:29.258Z
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Non Fiction
literary_form_full
Non Fiction
primary_isbn
9789385523519
publishDate
2016
publisher
CinnamonTeal Design and Publishing
recordtype
grouped_work
subject_facet
Electronic books
title_display
Marketing Unplugged - Spotting the Elephants in the Room
title_full
Marketing Unplugged - Spotting the Elephants in the Room [electronic resource] / Suman Srivastava
title_short
Marketing Unplugged - Spotting the Elephants in the Room
topic_facet
Electronic books
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---|---|---|---|---|---|---|---|---|
hoopla:MWT14370248 | eBook | eBook | English | CinnamonTeal Design and Publishing | 2016 | 1 online resource (256 pages) |
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