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Marketing Unplugged - Spotting the Elephants in the Room
(eBook)

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Contributors:
Published:
[United States] : CinnamonTeal Design and Publishing, 2016.
Format:
eBook
Content Description:
1 online resource (256 pages)
Status:
Description

Marketing Unplugged is a toolkit of new techniques that you should use to come up with your marketing strategy. This book speaks of experts who tell us that it is better to observe behavior than to ask questions in research. This startlingly simple credo has been, forgotten in the excitement of projective techniques and ever more sophisticated data analysis. There are several other ideas that experts have come up with. This book is a combination of some of those ideas into a new narrative titled 'Marketing Unplugged'.

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Language:
English
ISBN:
9789385523519, 9385523511

Notes

Restrictions on Access
Instant title available through hoopla.
Description
Marketing Unplugged is a toolkit of new techniques that you should use to come up with your marketing strategy. This book speaks of experts who tell us that it is better to observe behavior than to ask questions in research. This startlingly simple credo has been, forgotten in the excitement of projective techniques and ever more sophisticated data analysis. There are several other ideas that experts have come up with. This book is a combination of some of those ideas into a new narrative titled 'Marketing Unplugged'.
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Mode of access: World Wide Web.
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Citations
APA Citation (style guide)

Srivastava, S. (2016). Marketing Unplugged - Spotting the Elephants in the Room. [United States], CinnamonTeal Design and Publishing.

Chicago / Turabian - Author Date Citation (style guide)

Srivastava, Suman. 2016. Marketing Unplugged - Spotting the Elephants in the Room. [United States], CinnamonTeal Design and Publishing.

Chicago / Turabian - Humanities Citation (style guide)

Srivastava, Suman, Marketing Unplugged - Spotting the Elephants in the Room. [United States], CinnamonTeal Design and Publishing, 2016.

MLA Citation (style guide)

Srivastava, Suman. Marketing Unplugged - Spotting the Elephants in the Room. [United States], CinnamonTeal Design and Publishing, 2016.

Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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Grouped Work ID:
c0f37058-f356-e1cb-e8eb-93f361514439
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Hoopla Extract Information

hooplaId14370248
titleMarketing Unplugged - Spotting the Elephants in the Room
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rating
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dateLastUpdatedOct 14, 2021 11:19:34 PM

Record Information

Last File Modification TimeNov 23, 2023 04:21:14 AM
Last Grouped Work Modification TimeNov 23, 2023 01:40:29 AM

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